Cassina starts a new and important chapter of its development thanks to the collaboration with the designer Patricia Urquiola who has been nominated Art Director of the brand. The first project underway for Cassina and Patricia Urquiola include the renewal of the brand’s historical Midtown New York Showroom, research and development for new projects that will be presented in 2016, and the preparation of Cassina’s extensive 90 year celebration programme for 2016-17.